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Digital Marketing Manager

Cambridge, MA 02139

Posted: 03/29/2024 Employment Type: Direct Hire Job Number: 3675

Job Description

The ideal candidate will expand the company's brand awareness to generate sales leads in cell and gene therapy, vaccines, and regenerative medicine applications by communicating with the target audience using targeted and relevant content. You will create and implement the marketing strategy using both offline and online methods to gain new customer leads. The ideal candidate is both a self-motivated individual and a positive team player with an entrepreneurial spirit.

Responsibilities:
  • Plan and execute digital marketing campaigns
  • Monitor and analyze the effectiveness of marketing content
  • Develop and manage website content
  • Find and target audiences
  • Manage Salesforce top-of-funnel leads and lead conversion

Qualifications:
  • Entrepreneurial self-starter
  • BS Degree
  • 1+ year of marketing experience or more
  • Content creation skills
  • Digital marketing expertise
  • Knowledge of Pardot and Marketing Automation
  • Excellent communication and organizational skills
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