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Sr. Product Manager, HCP Digital Marketing

Lake Forest, IL

Posted: 01/12/2021 Employment Type: Direct Hire Job Category: Clinical: Commercialization Job Number: 2696

Job Description


The Senior Product Manager will be responsible for developing and executing digital marketing campaigns and programs to support the marketing of our Client’ s medicines to targeted healthcare professional specialties. 

Responsibilities:
  • Expand, optimize and execute a multi-channel digital marketing program supporting the identification, education, activation and engagement of HCP audiences.
  • Manage internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.
  • Develop and optimize HCP media plans incorporating paid search, paid social media, third party media, HCP custom media and display advertising campaigns.
  • Form and maintain strong partnerships cross-functional business partners including product marketing, corporate communications, IT, Sales, Sales Training, Medical and Access.
  • Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.
  • Collaborate with medical, regulatory and legal reviewers to ensure all developed HCP digital tactics are aligned with company standards.
  • Monitor digital spend and budget process, including monthly reporting on forecast vs. actual.
  • Manage marketing analytics, insights and optimizations for HCP non-personal promotion digital channels and tactics.
  • Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.

Qualifications and Skills Required:
  • Bachelor’ s degree business or related field required. MBA a plus.
  • 5+ years of relevant work experience managing digital and social media channels. HCP digital experience a plus.
  • Prior health care marketing experience required, experience in advertising/communications agency experience a plus.
  • Rare/Orphan disease marketing experience a plus.
  • Understanding of social media channels and the respective strength, demographics and high engagements tactics in each.
  • Understanding HCP specific media channels a plus.
  • Experience managing paid advertising programs and budgets.
  • Knowledge of data analysis and ability to use data to make recommendations and drive decisions.
  • Understanding of pharmaceutical regulatory requirements and the impact on digital marketing strategies and execution.
  • Ability to successfully manage multiple projects and resources concurrently on time and on budget
  • Comfortable and energized operating in a fast-paced environment.
  • Proficient in Microsoft Office.
  • Professional, proactive demeanor.
  • Strong interpersonal skills.
  • Excellent written and verbal communication skills.
  • Requires approximately 10-20% travel, including some overnight and weekend commitments.

Meet Your Recruiter

Tim Borop
Clinical Recruiter

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