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Senior Marketing Manager

Schaumburg, IL

Posted: 08/14/2018 Job Category: Marketing Job Number: 2095

Our client - a global, not-for-profit Association - is looking to add a  Sr. Marketing Manager  to their team on a permanent basis.  The ideal candidate will have extensive knowledge of product marketing and management in the B2B technology space. This individual will have broad experience in product marketing and management, communicating and educating customers on products, and serving as a product evangelist, to marketing and industry professionals.

Job Responsibilities include:
  • Collaborate with departmental teams (product management/research) to identify opportunities to promote the Association’ s products and content globally in addition to increasing brand awareness in the area of membership and certifications.
  • Develop and maintain strong product family and portfolio value propositions for specific vertical market end users and potential partners.
  • Develop and manage relationships with marketing agencies and third-party marketing vendors.
  • Maintenance, forecasting and tracking of monthly budgets.
  • Prepare and execute marketing campaigns including concepts, message maps, promotion plans, work flow schedules and cost estimates.
  • Work with business partners to deliver product marketing collateral and product sales tools, such as product presentations, digital and print ads, brochures, product value proposition and competitive positioning documents.
  • Develop and retain an excellent working knowledge of the organization, its member programs and benefits.
  • Manage, develop and coach marketing coordinators.
  • Identify key industry events.
  • Monitor industry and technology trends and suggest items or topics as candidates for public relations activity in conjunction with the communications team.

Job Requirements/Qualifications Include:
  • Bachelor’ s degree in marketing or related field
  • Minimum of 15 years of marketing management experience in technology arena
  • Proven regard for data integrity and ability to work with IT and Operations partners in extracting data for analysis purposes
  • Proven computer skills including Word, Excel, PowerPoint; some knowledge of iMIS, iMIS marketing modules preferred
  • Excellent verbal/written communication skills across all levels of management
  • Agency management
  • Message development in a content or knowledge based marketing environment
  • Ability to develop and manage a budget
  • 5 years of experience managing staff
  • Ability to analyze data for marketing decision making purposes
  • Proven project management skills; strong organizational skills with the ability to handle multiple projects at once while completing quality work on a timely basis
  • Travel (when requested); but limited

Tracey Goldthwaite
Senior Vice President

Tracey has more than 20 years experience in the staffing and recruiting industry. She spearheads The Steely Group's Client Services efforts, ensuring superior customer service, communication, and ongoing support to clients and candidates alike. Additional areas of expertise include client relationship management and team building.
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