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Associate Director, Medical Marketing (Endocrinology/Ophthalmology)

Lake Forest, IL

Posted: 11/04/2019 Employment Type: Direct Hire Job Category: Clinical: Commercialization Job Number: 2464

Job Description


Our client is looking to add an Associate Director to their team on a permanent basis.

Responsibilities:
  • Lead implementation of the brand strategy for professional marketing of pipeline candidate to multiple specialties including Endocrinology, Ophthalmology and Ocular Plastic Surgeons through highly effective initiatives including advisory boards, symposia and peer-peer programs (live and remote). Work with cross-functional launch team to prepare the market and product to ensure optimal marketability and launch readiness.
  • Demonstrate a comprehensive understanding of the disease states, competitive landscape and therapeutic management of the space
  • Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans. Effectively executes all brand strategies to consistently meet or exceed the brand' s business goals.
  • Manage and enhance external relationships with thought leaders and strategic business partners
  • Leverage business insights and expert feedback to provide active input into the development and review of brand strategy, tactical plans and the financial plan
  • Leverage brand insights to inform segmentation, channel mix preferences, and targeting of customer segments
  • Develop and project manage promotional tactics and programs including peer to peer resources for the sales force
  • Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing programs
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives.  Manage project timelines and budgets including development of work plans and routing of all promotional materials through medical, regulatory and legal review
  • Manage external partners (ad agency, meeting planners, market researchers & consultants) to ensure integration and consistency of strategies, message and tactics. Negotiate with vendors and drive optimal value for brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements.

Requirements/Qualifications:
  • BA/BS in related field. MBA preferred
  • 8+ years’ experience in marketing/sales preferably in the pharmaceutical industry
  • 1-2 years pharmaceutical sales experience a plus
  • Experience with ophthalmology or endocrine product marketing or sales preferred
  • Experience collaborating with external experts and professional medical associations
  • Experience working with multiple projects and managing multiple external vendors
  • Requires approximately 20% travel, including some overnight and weekend commitments.
  • Must have strong planning, project management, communication, and organization skills
  • Understanding of the principles of brand management, including brand positioning, messaging & overall campaign execution
  • Team orientation a must
  • Proficient in Microsoft Office Suite
  • Strong interpersonal skills
  • Professional, proactive demeanor
  • Excellent written and verbal communication skills

Meet Your Recruiter

Lisa Madden
EVP, Clinical Staffing

Lisa is an inspiring leader and mentor, driven by an inherent desire to help others and make a difference. An advocate for growth and professional development, Lisa brings 18 years of recruiting and business development experience to The Steely Group, and as Executive Vice President of Clinical Staffing, she oversees the direction and strategy of the Steely recruiting team.

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