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Director of Sales and Marketing

Laurel, Maryland

Post Date: 05/08/2017 Job ID: 1471 Job Category: Marketing

Responsible for fulfilling leasing and move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Supervises the sales and marketing personnel at the community.

Job Responsibilities:
  • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
  • Responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
  • Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights.
  • Develop and maintain a good working relationship with residents, families and professional providers of care.  
  • Maintains a working knowledge of all software programs.
  • Participates in weekend call coverage in Manager Rotation. 
  • Manage move ins and move outs to achieve maximum revenue.
  • Treat each inquiry with value.
  • Works closely with the Executive Director and Corporate Director of Sales in development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program.
  • Media and Marketing Planning Implementation
  • Meet all expectations of occupancy and budget.
  • In consultation with Executive Director, hires, trains, disciplines and terminates departmental employees in accordance with Corporation policy.
  • Keeps Executive Director informed of all sales activity daily.
  • Maintains Hot Board/Move In Move out board.
  • Communicates any special needs of the incoming resident to the appropriate personnel.
  • Manage use of sales toolbox
  • Assure that staff investigates every alternative before closing a lead.
  • Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process Maintain and work an active, meaningful waitlist.
  • Plan and implement special events monthly which prospects attend.
  • Update competitive analysis quarterly.
  • Maintain confidentiality of all pertinent information.
  • Complies with all Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
  • Possesses strong organizational skills and ability to multi-task and meet deadlines
  • Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
  • Performs other duties as assigned.

Qualifications/ Requirements:
  • Bachelor degree from a four-year college or university. 
  • Or one to two years’ experience and or training, or equivalent of education and experience.  
  • Previous sales/admission experience in senior living.  Strong communication skills.

Colleen Eddy
Senior Recruiter

Colleen brings high energy and a focus on service to her role as Senior Executive Recruiter at The Steely Group. She believes regard for others begins by actively listening to understand which, in turn, builds trust (the bedrock of relationships). Throughout her distinguished career, Colleen has demonstrated success developing talent; building, leading and managing teams; recruiting, training and mentoring executives; and helping employees embrace change and achieve goals.
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